Hard Rock played host to concerts by major stars before and after the F1 festivities and erected its own man-made beach onsite for the occasion. Big things like becoming a founding partner in the Formula 1 Miami Grand Prix taking place at the home of NFL Miami Dolphins, to which Hard Rock holds naming rights. Like hosting The Rolling Stones for an intimate indoor performance to close out their 2021 U.S. The Hard Work Of Developing The Hard Rock Long known as a music-themed destination for its world-class memorabilia collection, entertainment offerings and a host of popular cafes and casinos bearing that famous logo, Hard Rock has not so suddenly stood out for doing big things. It’s one of the most recognizable brands across the world and has appeared on everything from drink napkins to fanny packs. Just a few years ago, the words “Hard Rock” were likely most associated with an iconic logo - the Hard Rock Cafe insignia, the one created by British artist Alan Aldridge in the 1970s. (Getty Images) Familiar Brand Continues Growth With ‘Big Events Business,’ Lionel Messi, F1 Miami GP Hard Rock Live venues, which typically seat between 2,500 and 7,000 guests, host everything from developing artists to exclusive underplays for stadium-sized acts.
HARD ROCK ‘N’ ROLL ALL NIGHT: KISS performs at Hard Rock Live at Etess Arena at Hard Rock International’s Atlantic City property.
